Free tools · No sign-up · Note roast included
Influencer gifting note examples
An influencer gifting note is the short card you tuck inside a PR package. A good one names the creator, says why you picked them, explains the product in one line, and makes posting optional. Keep it under 60 words and sign it with a real person's name. Paste a creator's handle below to build one from their own words, or paste the note you send now to get it roasted.
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Hi Maya, your barrier-repair series is the reason this box exists. Inside is our new ceramide serum — two drops at night. No post needed, no strings. We just think your skin will like it.
— Priya, Glow Ritual
Rosa, before anyone else tastes them: our chili-mango chips. We made them for people who put hot sauce on fruit, which, based on your stories, is you. Launch day is Friday. Tell us if they're spicy enough.
— Arjun, Crunch Theory
Kai, this is the first piece from our fall drop, before it's public. Size M, based on your fit videos. If it's off, reply to our DM and we'll swap it.
— Lena, Common Thread
The roast runs in your browser. Handle lookups read the creator's public posts, and rewrites use an AI model; nothing is saved to an account.
Two minutes. Four steps to a note that gets read.
The tool starts from something they actually said, so the note can't come out generic.
- 01
Paste their handle
Drop the creator's @handle in the box. We read their latest public captions.
- 02
Pick a line they actually posted
Choose the one that made you think of them. It's their exact words, not an AI paraphrase.
- 03
Add what you're sending
Their first name, the product and your name. The note is built around their line.
- 04
Copy or print the card
Print on a 3.5 × 5 in card and place it on top of the product, so it's the first thing they see.
20 examples. Gifting notes for every situation.
Every example follows the same five rules below. The names and brands are made up; swap in yours.
First gift, no ask
Hi Maya, your barrier-repair series is the reason this box exists. Inside is our new ceramide serum — two drops at night. No post needed, no strings. We just think your skin will like it.
— Priya, Glow Ritual
Hey Leo, anyone who rates gas-station espresso on a 10-point scale deserves better beans. This is our Ethiopian light roast. Brew it however you like and judge it as harshly as you want.
— Tom, Northpour Coffee
Ana, your slow Sunday videos are exactly the mood we make candles for. This one is fig and cedar, 50 hours of burn. Enjoy it — no obligations.
— Elise, Hearth & Wick
Hi Jordan, your 5am training clips got half our team out of bed earlier. These are our grip socks, made for exactly the reformer work you do. Try them, keep them, tell us honestly what you think.
— Kai, Lift Studio Goods
Dear Biscuit (and Hannah), we heard Biscuit is a tough critic of chew toys. This one survived our office terrier for three months. If it lasts a week with him, we'll call it a win.
— Nora, Good Pup Co.
Product launch
Hi Dani, you're one of the first 20 people to hold this. Our tinted lip oil launches on the 12th. If it earns a spot in your bag, we'd love to hear what you think — honest feedback helps just as much.
— Sam, Glow Ritual
Rosa, before anyone else tastes them: our chili-mango chips. We made them for people who put hot sauce on fruit, which, based on your stories, is you. Launch day is Friday. Tell us if they're spicy enough.
— Arjun, Crunch Theory
Kai, this is the first piece from our fall drop, before it's public. Size M, based on your fit videos. If it's off, reply to our DM and we'll swap it.
— Lena, Common Thread
Hi Noor, your desk-setup tours are the reason we redesigned this stand twice. It's the final version, out next week. Live with it for a while before you decide anything about it.
— Ben, Deskform
Restock or second gift
Maya, you liked the serum enough to mention it twice, so here's the full set. Thank you for being early — it genuinely helped a small brand.
— Priya, Glow Ritual
Leo, our records say you're running low (your stories say so too). Refill attached. No review this time — just coffee.
— Tom, Northpour
Rosa, you picked the chili-mango. Here's the one that didn't make the launch: smoked lime. You're the tiebreaker.
— Arjun, Crunch Theory
Holiday or seasonal
Hannah, a small thank-you for a big year of honest reviews. Biscuit's stocking is in there too. Happy holidays from our very small team.
— Nora & everyone at Good Pup Co.
Hi Jordan, heatwave survival kit: our cooling towel and the electrolyte mix the studio swears by. Stay hydrated out there.
— Kai, Lift Studio Goods
Ana, if you're putting together a holiday gift guide, this set might fit. If you're not, it's yours anyway. Happy candle season.
— Elise, Hearth & Wick
Thank-you after a post
Dani, we saw your video. Three people ordered the lip oil the same day and mentioned you by name. That's a big week for us — thank you. A little extra is inside.
— Sam, Glow Ritual
Hi Noor, you said the stand wobbled on glass desks. You were right — version two has rubber feet because of you. Here it is. Thank you for telling the truth.
— Ben, Deskform
Leo, saw the story. Thank you. More beans inside, no strings.
— Tom, Northpour
Small creator or first collab
Hi Grace, you have 3,000 followers and every comment on your posts is a real conversation. That's exactly who we want trying our products. This is our everyday moisturizer — enjoy it, no pressure to post.
— Priya, Glow Ritual
Hi Theo, our new trail mix, made for long hikes like yours. Posting is completely optional — if you do share it, a quick #gifted keeps it honest for your followers.
— Mia, Ridgeline Snacks
The rules. How to write a note that doesn't read like an ad.
Creators open dozens of packages. The product is usually good; what makes one memorable is the sense that a person picked them on purpose. The note is the only part of the box that can do that.
- Use their name
- Never “Dear influencer.” A name says a person picked them.
- One specific reason
- A series, a habit, a video. Not “we love your feed.”
- The product in a line
- The packaging and product page can do the rest.
- Posting is optional
- A gift with a hidden ask reads like a contract, and creators notice.
- A real signature
- A note from “Priya” gets a reply. One from “The Marketing Team” gets recycled.
In the box. What to include in a PR package.
Keep it simple: the product, your note on top, one short usage tip, and optionally a discount code their audience can use. Give every creator their own code if you want to see what each one drove later.
Leave out brochures, press releases, posting guidelines, and anything that reads like terms and conditions. If you have requirements, that's a paid partnership: agree it in a message before you ship, not on a card in the box.
At scale. When a printed note isn't enough.
For your top few creators, handwrite it. It takes five minutes and is the one thing a bigger brand can't copy at scale.
Once you're sending 30 or more packages a month, writing and tracking each note by hand stops scaling. Almond sends each creator a gift link, creates the $0 Shopify order when they claim it, and tracks who actually posted. Still on a spreadsheet? Start with the free influencer gifting tracker.